We build the measurement layer between offline revenue and online advertising.

Ad platforms optimise toward whatever you tell them counts. For most businesses the thing the browser can see — a form fill, a phone tap, a chat opened — is not the thing that pays the bills. The sale happens later, in a CRM or on an invoice, somewhere the pixel cannot reach. So the bidding algorithms spend the budget finding more people who fill in forms, which is not the same as finding more customers.

Closing that gap is not conceptually hard. Google, Meta, TikTok and Microsoft all publish APIs for importing offline conversions. What is hard is the plumbing: keeping the click ID attached to the lead through every redirect and page view, hashing identifiers the way each platform requires, honouring each platform's attribution window, retrying the rows that fail without duplicating the ones that succeeded, and showing you a log afterwards that tells you the truth.

That plumbing is what Convertss is. Everything else in the product — the chatbot, the forms, the popups, the A/B analysis — exists because they are where the click IDs and the lead data come from in the first place.