Products

Three products. One revenue stack.

Capture every click ID, turn conversations into qualified leads, push closed deals back to ad platforms — and watch Smart Bidding find better customers.

Cross-platform attribution

Push real closed-deal value to every ad platform

Capture every click ID on landing — gclid, gbraid, wbraid, fbclid, _fbp, _fbc, ttclid, _ttp, msclkid, plus 5 more. When the lead pays, Convertss routes the conversion back to whichever platform sent the click, so Smart Bidding actually optimises for revenue.

Google Ads — uploadClickConversions via service-account auth
Meta Conversions API v19 — SHA-256 hashed email/phone matching
TikTok Events API v1.3 — offline_event source
Microsoft / Bing — Microsoft Click ID CSV export
Per-lead, per-platform push state in MongoDB — never duplicates
90-day gclid freshness check (Google’s rule, automatic)

app.convertss.com / dashboard / ads / offline-conversion

Offline conversion overview · last 30 days

Pushed

2,184

+18.4%

Success rate

98.6%

Value pushed

$184,920

+$31k

Google

1,284

Six workflows. One platform.

Convertss is not industry-specific — but here's how teams use it in the wild.

E-commerce

Capture purchase value, not just add-to-cart

Push real shipping-confirmed revenue back to Meta Advantage+ and Google Performance Max. Watch CPA fall as the algorithms find browsers who actually buy.

Shopify, WooCommerce, Magento, custom carts
Order-level value with currency
Refund support via negative conversions

B2B SaaS

Optimise on closed-won, not demos booked

Stop training Smart Bidding on tyre-kickers. Connect Convertss to your CRM and push only the deals that signed — Google starts finding decision-makers, not students.

HubSpot, Salesforce, Pipedrive
Lead score thresholds
Stage-based conversion values

Travel & hospitality

Match booked-stay revenue to the click that started it

Travel windows are long — gclids expire, fbclids get lost. Convertss persists every click ID for 90 days and matches against actual revenue when the guest checks in.

Long booking windows
Cross-device journeys
Per-property attribution

Education

Enrolment-level optimisation

A signup form isn't a student. Send the enrolment back to your ad platforms with the program value, and Smart Bidding finds applicants who finish onboarding.

Multi-step signup funnels
Program-level conversion values
Cohort-based feedback loops

Healthcare & services

Patient appointments without leaking PII

Hash emails and phones before they leave your server (HIPAA-friendly). Push booked-appointment events back to Meta CAPI and Google offline conversions safely.

SHA-256 hashed PII
No raw data leaves your servers
Audit trail per push

Local services

Phone-call leads count too

Most local-services teams lose the gclid the moment the visitor picks up the phone. Convertss persists it through the call, and you push the booked job back with value.

Call tracking integration
Manual entry from the dashboard
CSV import for legacy data

Under the hood

Engineering you can audit.

We're engineers shipping for engineers. No black boxes — here's how it actually works.

Click-ID capture

The widget reads gclid, gbraid, wbraid, fbclid, ttclid, msclkid, li_fat_id, twclid, epik, yclid, ScCid plus _fbp, _fbc, _ttp cookies. Persisted to localStorage with a 90-day TTL, mirrored on a sameSite cookie for SSR-rendered submissions.

Conversion push

Direct REST integration: Google Ads API v21 (uploadClickConversions), Meta Graph API v19 (events), TikTok Business API v1.3 (event/track), Microsoft Advertising CSV (msclkid). Per-lead, per-platform state machine in MongoDB.

Vector retrieval

Knowledge chunks embedded via OpenRouter text-embedding-3-small (1536-dim). MongoDB Atlas Vector Search with cosine similarity. Three-tier fallback: vector → Atlas $search text → $regex. Always returns something.

Analytics

Two-pass GAQL joins (cost + conversions) for Google Ads. ROAS, CPA, conversion-value rolled per day, per campaign, per conversion action. Exportable as CSV.

Multi-tenant by design

Every collection is scoped by ownerId. Super-admin impersonation issues a user JWT with an impersonatedBy claim so audit trails stay intact. One DB cluster, isolated tenants.

LLM guardrails

Strict allow-list / deny-list system prompt. Refuses general knowledge, jailbreaks, prompt extraction, off-topic, competitor questions. Never invents prices or policies. Override per tenant if needed.

Privacy & security

Built for marketers, audited like infra.

We respect that conversion data is sensitive. PII is hashed before any third-party send, raw data stays inside your tenant, and we never sell aggregate audiences. Email us at hello@convertss.com for a security questionnaire — most teams are through in a single call.

SHA-256 hashing of email + phone before Meta / TikTok push
TLS 1.3 across every endpoint, including the embed script
JWT tokens are httpOnly + sameSite=strict; no localStorage tokens
Per-tenant data isolation enforced at the query layer
GDPR-friendly: visitor data export and delete on request
30-day data export grace period after cancellation

Email (raw)sarah.chen@startup.io

→ Normalizesarah.chen@startup.io

→ Lowercase + trimsarah.chen@startup.io

→ SHA-256 hasha3f0…b91d

→ Sent to Meta CAPI✓ a3f0…b91d

Raw PII never leaves your server. Ad platforms only ever see the hash.

Stop guessing which clicks become customers.

Start tracking offline conversions, AI-respond to website visitors, and capture leads with click-ID-aware forms — all in one platform.

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